An Introduction to Web Essentials for small businesses. Consider this 1-hour seminar for your next association meeting!

The following concepts are explained and generously illustrated:

1. Web Site Review
2. Focus on Your Customers Needs
3. Search Engine Visibility
4. Give them a reason to come back
5. Don't drive customers away
6. Integrated marketing
7. Reach beyond the Web -- e-mail news
8. Feedback -- a free online focus group
9. Traffic analysis
10. Grassroots marketing cultivates customers