This course will be offered Fall 2003 at Hofstra University in their Continuing Education Non-Profit Management Certification program. Please contact
Hofstra University, College for Continuing Education for specific registration information.
Please click here, to sign up to receive more infomation about this course as details are finalized.
Course Title:
Information Technology & Web Marketing for the Non-Profit Organization
6 sessions (3 hours each)
Description:
The Internet is a cost-effective means for a non-profit organization
to communicate with the public, build a community of supporters, and
raise funds. Technology impacts almost every aspect of a non-profit
organization. This course is designed to demystify the world of
technology and the Internet. Topics include: IT basics, Web site
design principles, Web & e-mail marketing, online fundraising,
promoting volunteerism & advocacy through the Internet, and search
engine strategies.
Course Outline:
- IT Basics
- basic office technology
- understanding the Internet
- e-mail & Web hosting
- Promoting Your Organization Online
- Web design clinic
- principles of online information presentation
- content development
- managing your Web site
- Online Fundraising
- managing online fundraising
- building trust online
- online fundraising ethics
- Online Friendraising
- nurturing involvement online
- promoting advocacy online
- recruiting, retaining & organizing volunteers online
- E-mail Marketing
- e-mail campaigns
- designing e-mail newsletters
- viral marketing strategies
- Search Engines
- how search engine work
- search engine optimization
- promoting links to your site
